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Natalie Malawey-Ednie to be Panelist at SMPS Human Centered Design Event

The phrase “human-centered design” may sound a bit counter-intuitive. Isn’t all design “human-centered,’ given that humans are the ones interacting with design? You might be surprised to find out that those actually living, working, playing and interacting with the built environment have historically been an anecdote in the design process. For many years, buildings were built based on available materials, to support building equipment, or to meet general guidelines of function and aesthetic. The concern for the people interacting with the space was considered later.


Human-centered design makes the people the primary focus that informs design solutions. This approach to design is not sector or industry specific; everyone can benefit from this strategy. As our multi-generation workforce continues to grow, human-centered design will be vital.


SMPS (Society for Marketing Professional Services) is hosting an event on Wednesday, November 1, 2017, to discuss the principles and future of human-centered design. Watchdog is very pleased that Natalie Malawey-Ednie, Director of Project Management and Professional Development will be a speaker on this panel. Natalie is a registered architect and has over fifteen years of experience in architecture and project management. She has worked on projects across all industry sectors and will have excellent insights to offer on human-centered design.

Other panelists include:

– Kai Olsen, Principal, HOK
– Keri Salerno, Senior Director, Strategic Development with Health Promotion Council a PHMC affiliate
– Gabriela Marcu, PhD, Assistant Professor, Drexel University

– Michael Barber, Principal, The Lighting Practice


Wednesday, November 1

5:00-7:30 pm 

Hotel Monaco Philadelphia – 433 Chestnut Street, Philadelphia, PA 19106, USA


5:00-6:00pm Registration and Networking
6:00-7:30pm Panel Discussion


Click here to register for this event! 



Katie Craven
Katie Craven is Marketing, Communication and Brand Manager at Watchdog Real Estate Project Managers, a real-estate consulting firm that provides owner’s representation and project management services. More about Watchdog Real Estate Project Managers as well as additional blog posts can be found here.
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