Rolling out multiple locations simultaneously is no easy feat. Compiling project teams, navigating budgets and schedules and managing the many details of one location can be daunting, let alone multiple locations. Here are a few steps to help ease the process of a multi-site roll-out:


  • Establish your program

The key with multiple sites is consistency: of branding, of experience, of service, of messaging, and more. Establishing clear requirements and standards for all sites will help you to be able execute a consistent on-brand fit-out at each individual site. Work with all internal and external stakeholders to establish a detailed and specific program that you can defer back to when questions arise at specific locations. Part of this program should include budgets and schedules. How much to expect to spend at each location? What is your time frame for rolling out new locations? This should all be established up-front in order to save time during design and construction.

  • Get your Project Teams Together

Once your program is in place, hire your project team. Team members should include a mix of vendors who are local to the site, internal stakeholders and a project management team. Whether your project management team is internal or you use a third-party project management team, your PM team should consist of the same team members for each location. It may initially seem easier to have a local project manager, however splitting up this responsibility among multiple people can lead to inconsistencies and confusion. Sticking with one consistent project management team will help to achieve the consistency in rolling out each location.

  • Site Visits

Plan to visit each location at least twice throughout fit-out. More site visits will be necessary depending on the duration and complexities of the project. A site visit should be conducted midway through the fit-out and towards completion. Be sure to have a checklist of all items that need to be reviewed and inspected during site visits. Plan to meet with your local teams during this time to establish relationships with the teams who are executing each site.

  • De-Brief

After each site is complete, do a debriefing with your project team. Talk through the entire build-out process. What went well? What could have been done better? What would you do differently next time? Take detailed notes and be sure to document these notes in a safe place. Learning from each roll-out will help future projects go more smoothly and will make for an even better end-product.

Katie Craven
Katie Craven is Marketing, Communication and Brand Manager at Watchdog Real Estate Project Managers, a real-estate consulting firm that provides owner’s representation and project management services. More about Watchdog Real Estate Project Managers as well as additional blog posts can be found here.
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