New Trends in Sports Stadium Design



As the football season starts to gear up, we are looking at the top trends in sports stadium design. Team owners are trying to ensure that your game day experience will make you want to come back for more, no matter what the scoreboard says when time runs out.


Enhancing the Fan Experience– Officials are doing anything they can to get people off their couch and into the stadium. Team owners know that to increase revenue, they have to draw people in who are ready to spend money on tickets, souvenirs and food….and then come back and do it again next week. Enhancements like better Wi-Fi access and improved parking and transportation options are being implemented into sports stadium design to draw the fans into the stadiums.


Advancements in Lighting– Lighting offers an opportunity to enhance the fan experience and also to save money for owners. Newer LED systems are much more efficient and easy to customize, as compared to traditional lighting. LED systems can be choreographed to music to create a multidimensional experience.


New Seating Design– The new generation of fans are looking for unique seating and viewing options. Owners are opting to reduce seating capacity in order to install a variety of suites and club seating and spaces. Standing room is also a popular option in newer stadiums, and some older stadiums are renovating to add standing room areas.


Connectivity– In the era of connectivity, it is crucial for fans to be able to use their smartphones during games. Stadiums are outfitting their venues with Wi-Fi and DAS capabilities to accommodate all fan’s usage. This is not only to enhance the fan experience, but to encourage fans to post about their experience on social media, increasing the visibility of the stadium and the experience.

Katie Craven
Katie Craven is Marketing, Communication and Brand Manager at Watchdog Real Estate Project Managers, a real-estate consulting firm that provides owner’s representation and project management services. More about Watchdog Real Estate Project Managers as well as additional blog posts can be found here.
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